Cambridge AREA Weblog

Are businesses using social media to their advantage?

cambridgearea — Tue, 27 Dec 2011 15:39:28 +0000

First it was “E-commerce,” which meant selling things online. In 2011 the buzzword was “F-commerce” – the idea of companies selling things on social media sites like Facebook. But are businesses really learning to use social media to their advantage? Two recent surveys suggest that companies in the developing world, in countries like Brazil, India and China, are much better at using the likes of Twitter and Facebook than their counterparts in Europe and the US.

We are Social – a conversation agency with offices in London, Paris, Milan, Munich, Singapore, Sydney & São Paulo that helps brands to listen, understand and engage in conversations in social media.

The Definitive Guide to B2B Social Media

cambridgearea — Fri, 09 Dec 2011 20:46:25 +0000

Take a look at this excellent guide The Definitive Guide to B2B Social Media by Marketo.

Thanks to Tim Froggett for the heads up.

Social media marketing guide

Guest Lecture on Wednesday 23rd November 2011

cambridgearea — Mon, 21 Nov 2011 13:31:26 +0000

KAREN HESTER, Operations Director at Adnams plc

Wednesday, 23^rd November 2011, 17:00-19:00 in room LAB 006

Come and join Tim Froggett and Robert Jones for Karen Hester’s fascinating reflections on her unorthodox career and her role at this famous English company.

Sean Clark, Head of Web at Adnams plc

cambridgearea — Fri, 18 Nov 2011 22:25:35 +0000

Sean Clark is Head of Web at Adnams plc in Southwold, Suffolk, UK. He gave a fascinating talk on the “business applications of blogging” at the Lord Ashcroft International Business School in Cambridge on Thursday 18th November 2011 as part of Global Entrepreneurship Week.

Visit to Southwold

DHBW Mannheim students study visit July 2011

cambridgearea — Wed, 20 Jul 2011 16:13:40 +0000

Cambridge Technology Cluster presentation presentation, 21st July 2011

BBC2 “Made in Britain” – the knowledge economy

cambridgearea — Tue, 28 Jun 2011 21:18:51 +0000

BBC 2 Made in Britain series with Evan Davies.

The economics of the last two and a half centuries can be summarised up as one long chase. Episode 2 “One Long Chase – a Short Guide to National Wealth Creation” looks at where this chase has taken us. Features ARM plc in Cambridge.

IBM UBC semifinals

cambridgearea — Wed, 02 Mar 2011 22:03:36 +0000

Well done to our four teams in the IBM Universities Business Challenge which competed in the semifinals in March 2011 at Lloyds TSB, CITIbank, Serco plc National Physical Laboratory, and Proctor & Gamble.

Cambridge Phenomenon

cambridgearea — Fri, 28 Jan 2011 18:02:34 +0000

Cambridge Phenomenon

Four teams going to IBM UBC semifinals

cambridgearea — Wed, 08 Dec 2010 22:01:23 +0000

Four AIBS student teams have won their first stage heats and will go to the semifinals of the IBM Universities Business Challenge:-

Tuesday 1st March at Lloyds Banking Group in Solihull
Thursday 3rd March at CITIbank plc in Canary Wharf
Monday 7th March at Serco plc National Physical Laboratory in Teddington
and
Friday 11th March Proctor and Gamble plc in Weybridge

Angels go for sound investment

cambridgearea — Wed, 24 Nov 2010 13:04:34 +0000

Angels go for sound investment

by Rebecca Nesbit, Cambridge News

A new way of detecting car crime through sound has won Cambridge start-up Audio Analytic funding from the Cambridge angel community.

The company, founded by Dr Chris Mitchell, (PhD graduate of Anglia Ruskin University) is emerging as a world leader in sound-recognition software.

Audio Analytic’s unique technology can be used wherever security guards have to watch multiple CCTV screens simultaneously. It will detect sounds of aggression, shouting or car alarms and highlight the appropriate screen, quickly drawing the guard’s attention to the problem.

The software is gaining interest from a wide range of companies which see potential for it to be customised for their own applications, and this market demand has attracted investment.

The firm is one of the first companies to be part of IdeaSpace, a hub for early stage innovation based in the new Hauser Forum off Madingley Road.

For more information see: ideaspace